Go Shopping Downtown
Bankastræti 4, 101 Reykjavík, Iceland
+354 551 2770
It would be easy to pick up a classic Nordic wool sweater — called lopapeysa in Icelandic — and call it a day, but you'd be missing out on the country's vibrant fashion and design scene. Spend time strolling down Laugavegur in Rekyjavik, the capital's high street, and you'll spot minimalist, nature-inspired jewelry designs at Aurum; locally made knitwear at Geysir; and eclectic home goods at Myconceptstore, a web-first shop that opened its first brick-and-mortar location in Iceland. Adventure travelers in particular should dedicate time to 66 Degrees North, Iceland's chic and practical answer to North Face. The outdoor gear purveyor began outfitting fishermen in 1926; today, more than 90 percent of Iceland residents rely on the brand to keep them stylish, warm, and dry in the island's unpredictable elements.